2025 Volume 1 Issue 1

Articles

• Natural Disasters and Business Performance of Commercial Banks: The Moderating Role of Capitalization and Provisions for Loan Losses

  Le Phong Chau, Le Thuy Duong, Dang Vu Minh Phuong, Dinh Phuong Tuan, Tran Hoang Anh, Le Tu Thanh, Khuc The Anh

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  1-11

• Trust in FinTech: A Systematic Literature Review of Key Determinants and Policy Lessons for Digital Finance in Vietnam

  Khanh Linh Mai, Nhu Quynh Nguyen Thi, Thanh Huyen Cao

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  12-25

• Green Marketing Communication and Consumer Purchase Intention in Non-Metro Areas: Mediating Roles of Environmental Concern and Price Sensitivity

  Sadia Asif, Shama Perveen

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  26-37

• Impact of Artificial Intelligence on Consumer Purchase Intention in Food Marketing: Mediating Roles of Trust and Engagement

  Hira Batool, Danish Sanwal

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  38-48

• Psychological Mechanisms and Debt Risk in Buy Now, Pay Later Use: Evidence from University Students in Vietnam

  Ninh Ngoc Anh, Nguyen Ha My, Giang Thi Huyen Trang, To Quynh Trang

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  49-62