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About the Journal

ISSN online: 2977-2915

British Journal of Business Sciences (BJBS) is a peer-reviewed academic journal dedicated to advancing knowledge and understanding across all areas of business and management sciences. BJBS publishes high-quality empirical and theoretical research that contributes to the fields of management, marketing, finance, human resources, entrepreneurship, operations, and organizational studies. The journal aims to provide a platform for scholars, practitioners, and policymakers to share insights that foster innovative business practices and informed decision-making globally. Committed to academic rigor and relevance, BJBS welcomes submissions from diverse methodological and disciplinary perspectives to promote impactful scholarship in business sciences.

Current Issue

2025 Volume 1 Issue 1
View 2025 Volume 1 Issue 1
Published: 2025-12-30

Articles

  • Natural Disasters and Business Performance of Commercial Banks: The Moderating Role of Capitalization and Provisions for Loan Losses

    Le Phong Chau, Le Thuy Duong, Dang Vu Minh Phuong, Dinh Phuong Tuan, Tran Hoang Anh, Le Tu Thanh, Khuc The Anh
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    1-11

  • Trust in FinTech: A Systematic Literature Review of Key Determinants and Policy Lessons for Digital Finance in Vietnam

    Khanh Linh Mai, Nhu Quynh Nguyen Thi, Thanh Huyen Cao
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    12-25

  • Green Marketing Communication and Consumer Purchase Intention in Non-Metro Areas: Mediating Roles of Environmental Concern and Price Sensitivity

    Sadia Asif, Shama Perveen
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    26-37

  • Impact of Artificial Intelligence on Consumer Purchase Intention in Food Marketing: Mediating Roles of Trust and Engagement

    Hira Batool, Danish Sanwal
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    38-48

  • Psychological Mechanisms and Debt Risk in Buy Now, Pay Later Use: Evidence from University Students in Vietnam

    Ninh Ngoc Anh, Nguyen Ha My, Giang Thi Huyen Trang, To Quynh Trang
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    49-62
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Call for Papers

British Journal of Business Sciences (BJBS) invites researchers, academics, and professionals to submit their original papers for our upcoming issue. We welcome research that addresses today’s business challenges and emerging opportunities in global business and management.

Topics of interest include:

  • Digital transformation in business
  • Artificial Intelligence and data analytics in management
  • Sustainable business practices and green finance
  • Entrepreneurship and innovation trends
  • Remote work and organisational resilience
  • Consumer behaviour in the digital era
  • FinTech and emerging financial models
  • Business strategies for economic growth

Submission details:

Important dates:
Submission deadline: 30 April 2026
Decision notification: 30 May 2026

Why publish with BJBS?

  • Quick and constructive peer review
  • Free open access publication
  • Global readership and academic recognition
  • No article processing charges

We look forward to your valuable contributions that shape the future of business research.