GUILLEN JR., Nelson B. Not All Micro, Small, and Medium Enterprises Are Equal: A UTAUT-Based Multi-Group Analysis of AI Marketing Tool Adoption in the Philippines. British Journal of Business Sciences, [S. l.], v. 2, n. 1, p. 117–132, 2026. DOI: 10.65687/bjbs.v2i1.8. Disponível em: https://metaopensciences.com/index.php/bjbs/article/view/34. Acesso em: 11 aug. 2026.