ASIF, Sadia; PERVEEN, Shama. Green Marketing Communication and Consumer Purchase Intention in Non-Metro Areas: Mediating Roles of Environmental Concern and Price Sensitivity. British Journal of Business Sciences, [S. l.], v. 1, n. 1, p. 26–37, 2025. DOI: 10.65687/bjbs.v1i1.3. Disponível em: https://metaopensciences.com/index.php/bjbs/article/view/16. Acesso em: 11 feb. 2026.